2008–Present Esfarjani & Co. Tehran, Iran
Senior Strategist in Communications and Advertising
Retained key clients: Saharkhiz Saffron, Kalleh Meat and Dairy Solico), Kayla Food Products, Staedtler Iran Stationeries
Accomplishment 1
Accomplishment 2

1992–2008 Darvag Advertising Agency Tehran, Iran
Founding Executive Director
Established long term relationship with clients: Cheetoz Snacks 15 yrs, Golestan Tea 11 yrs, Atlas Foods 8 yrs, Saharkhiz Saffron 8 yrs
Served diverse client-base: Kalleh Meat and Dairy (Solico), Staedtler Iran Stationeries, Fooman Shimi, EN Bank, Taliya Telecommunications
Emerged as Iran’s foremost advertising agency known for innovation and customer insight

1987–1992 Karpay Advertising Agency Tehran, Iran
Design Manager
Received Packaging Design award for Crunchy Banana
Established new trend in packaging design for ChocoPars Butter Taffy
Established three-dimensional packaging design which led to the publishing of three-dimensional design patterns

1995–2001 Azad University Tehran, Iran
Commercial Design and Packaging Instructor
Established new teaching method by focusing on hands on project-based learning using real life examples from the commercial world
Topics covered: Integrated Marketing Communications, Brand Management, Advertising Basics & Ad Campaign Management, Packaging Design & Presentation, Customer Relations

Senior Consultant in Marketing Communications, Design and Planning Customer Insight, Brand Strategy, Organizational Communications, Foundation-building and Solutions, Position Placement, Advertising

Top Prize Advertising Design, Iranian Graphic Design Biennial, 1992
Superior Packaging Design, Iranian Graphic Design Biennial, 1989

1988 Art University Tehran, Iran
Masters in Graphic Arts and Design Professional Certificates in Strategic Management, Strategic Commercial
Advertising, and Organizational Management and Leadership
Iran-Canada Professional Women’s Workshop, 2001
Lowe Asia-Oceania Design Workshop, 2001